Objectives

Peugeot has a strong heritage as a manufacturer since 1810 and specifically a car maker since 1890 and, from the beginning, the brand has inspired technological efficiency and continues to demonstrate unrivalled innovation.

A product launch for the New 508 for International Motoring Journalists to take place in June 2014. This would signify the first reveal in the UK of the Peugeot 508 and a major event for Peugeot.

Production Values

The Venue With its great riverside location and ease of access from the mainline London stations of St Pancras and Paddington, Riverbank Park Plaza was chosen to host this prestigious event, using:- – Thames Suite for arrival refreshments; networking; lunch – Ballroom for the main plenary with the Ballroom Foyer also being utilised to showcase The New 508 Saloon car.

Overall Effectiveness

The product launch was deemed a resounding success based on a variety of assessment criteria.