Objectives

It is exceedingly rare that an international creative and marketing communications agency is offered an opportunity to deliver an event that will change the course of history and thousands of lives. It was also life changing for all of us that were involved so, withcthe emphasis very much on social responsibility, we submit our work for your consideration in the Corporate Social Responsibility category.

The Foreign & Commonwealth Office (FCO) asked us to create, in the words of then Foreign Secretary William Hague, a public event that would be ‘a summit like no other’.

Production Values

Our vision was based on an approach that would complement and enrich the work that had already been undertaken around this compelling issue. We applied our own narrative developed exclusively and aligned to the purpose of the Summit as an event, the outreach to embassies around the world, the involvement of the public, and the overarching objectives we were given.

Overall Effectiveness

The End Sexual Violence in Conflict Summit was officially opened by the then Foreign Secretary William Hague and Special Envoy for the UN High Commissioner for Refugees, Angelina Jolie and attracted enormous media attention.