Objectives

Tata Consultancy Services (TCS), a “Big 4” brand in its industry,  is part of the Tata group of companies, known for their commitment towards the community.

Production Values

Given its participatory nature, the Amsterdam Marathon was a perfect fit for TCS since it enabled fund raising as well as awareness building on Cancer and VUmc by using a working model that drew support from the City of Amsterdam and the Mayor’s office, by leveraging a committed client base and employee base.

Overall Effectiveness

The tangible benefits to the communities where the campaign was targeted, showed a successful event.