Objectives

Olympia London is one of West London’s iconic venues, established as an exhibition space and now, in the year under review for this award, fully modernised to service the corporate events industry.

Production Values

Business was won in corporate events across the board in the period under review, to establish a foothold for Olympia in the marketplace. In fact, prior to the event period under review there had been almost zero business in corporate events, but major new wins have significantly raised Olympia’s profile.

Overall Effectiveness

‘Create your own world’ campaign to promote Olympia’s new spaces caught on. We tracked 1630 visits to campaign landing page www.olympia.co.uk/create

• 465 buyers have engaged with our campaign (clicking on emails or adverts)

• 234% increase rise in venue enquiries on 2012-13 figures (70 > 234)