Objectives

After a whole year of celebrations in 2013 (the holding company Monte-Carlo SBM turned 150 years), it’s now the year of the 40th anniversary of the Sporting Monte-Carlo.

Inaugurated in 1974, the Sporting Monte-Carlo was built on an artificial peninsula reclaimed from the sea at the east of the Principality of Monaco.

Production Values

The strategy was developed to answer 2 main issues we were facing:

A high number of accommodated pieces of business lost vs the local competition:

No conditions linked to accommodation were required before to use the Sporting Monte-Carlo.

Overall Effectiveness

Results showed a successful year of events held at the venue.