Objectives

The Audi Head of Business is a celebration event where key Audi UK management host the Heads of Business, Brand Directors and Investors of their Audi Centre network, together with their partners. Recognising the achievements of the network for over 17 years, it is seen as the pinnacle event within the dealer network.

Production Values

As lead times were tight, Silverstone International along with their established and trusted partner, Production Bureau (PB), arranged an initial site inspection accompanied by the Audi Event Team.

Overall Effectiveness

A major objective for this programme was to deliver a perfectly executed event that recognised the effort and determination that the dealer network had achieved in attaining the top spot in the UK’s as best-selling premium vehicle manufacturer for new car sales.