Objectives

The success of the Glasgow 2014 Commonwealth Games was due in large part to the Games Workforce – over 15,000 volunteers, paid staff and contractor representatives, all recruited by the Glasgow2014 Organising Committee (‘the OC’).

Our brief was to design and execute four large, high energy, face to face events the Workforce. This would also be a press event, with particular coverage being given to reveal of the Volunteers’ official uniforms.

Production Values

Volunteers come from a wide demographic, covering all ages and abilities. We therefore proposed a form of contemporary ‘variety show’ with 13 segments linked by professional Hosts (we cast BBC Sport’s Hazel Irvine and comedian Des Clarke).

Overall Effectiveness

Glasgow 2014 was undoubtedly a success (the Commonwealth Games Federation said it “would be remembered as one of most successful Games ever”). The contribution of the Workforce was fundamental to its success and their professionalism, enthusiasm and good humour were guided by their training.