Objectives

Wimbledon is not just the home of tennis, the oldest and most prestigious tournament in the world; it’s a British institution, a highlight on the annual social calendar and a hospitality occasion second to none.

Sportsworld is officially appointed as hospitality agent and overseas tour operator by the All England Lawn Tennis Club (AELTC). Since 1992, Sportsworld has marketed, sold and operated a wide range of corporate hospitality and leisure packages to Fairway Village, Sportsworld’s VIP hospitality facility which is located just opposite the AELTC on Wimbledon Park Golf Course.

Production Values

Located on Wimbledon Park Golf Course, and just a short walk to the show courts, Sportsworld’s Fairway Village is a purpose built premium hospitality facility which offers clients an exclusive VIP experience.

Overall Effectiveness

In order to assess event ROI, Sportsworld measures core KPIs relating to the hospitality experience, using a proprietary ‘AAA’ model.

- Attendance

- Approval

- Advocacy