Objectives

The Bupa Global Distributor Conference is an annual incentive for their network of insurance brokers.

Production Values

All pre-event communications clearly stated the three breakthrough goals of Bupa; to be a Healthcare Partner to millions more people around the world; to drive extraordinary business performance and to ensure that people love working at and with Bupa.

Overall Effectiveness

Bupa Board of Directors. Although they had little involvement in conference, having their executive meeting in Gleneagles and participating in the Gala Dinner at Stirling Castle, meant they were immersed in the whole brand experience. They were so impressed at the experience and from hearing feedback from delegates present.