Objectives

JCB decided that it was vital during this stellar period for them to bring together dealers and customers from across the globe to ensure that this growth could be sustained through the effective sharing of knowledge with their global representatives.

Production Values

While all flights were booked by the dealers and customers themselves, all logistics from touchdown were managed by the 80-strong logistics team.

Overall Effectiveness

The success of this event has ensured JCB’s commitment to make it a regular programme for dealers to be held bi-annually, a huge triumph for the strength and efficacy of the programme.