Objectives

Panasonic Corporation is one of the largest electronic product manufacturers in the world, comprising over 540 companies globally.

To support its growth strategy and leading status within the Automotive sector, Panasonic wanted to organise an annual European event that would reaffirm its commitment and focus within this important market – positioning the company as both thought leaders and providers of innovative solutions and products for Automotive technology.

Production Values

Having taken into consideration key learnings from AIS 2013, the agency was well placed to recommend enhancements and improvements to the 2014 event. After a strategic review of 2013, it was agreed that the networking element was one of the most important aspects of the event and should therefore form a centralised theme for 2014.

Overall Effectiveness

AIS 2014 achieved an overwhelming return on objectives and investment that was recognised by Panasonic Corporation, resulting in extremely positive feedback.