Objectives

Hospira is a global pharmaceutical and medication delivery company.

Hospira hold an event bi-annually over 4 days for 300 delegates. The main purpose for holding the 2014 event was to increase sales to reach a 2016 revenue target, by communicating vision and strategy live, by country and by business unit.

Production Values

The Top Banana team was made up of a number of specialists to focus on delivering all aspects of the event with absolute precision.

Overall Effectiveness

Top line results were gathered live at the start of the event for EMEA, and the beginning and end of Day 2 and 3 to temperature check the audience by business unit and country to test the change in mindset and perception as communications developed.