Objectives

To create Nike Football’s brand “headquarters” as the pinnacle of their WC2014 marketing campaign.

Production Values

As lead agency on the project XYZ set about securing a venue that was both big enough to house Nike’s largest experiential activity of the year and accessible to the youth of London who would form the backbone of its users for the week of events. Working closely with multiple stakeholders within Nike and co-ordinating their agencies, our key experience in this field enabled the event to tell numerous key brand stories through impactful and engaging ways.

Overall Effectiveness

Over the course of the week Nike Phenomenal House was live, it received almost 5,000 visits from London’s young footballing communities – the vast majority go whom either trialled the latest range of Nike Magista boots or participated in the Risk Everything pitch experience.