Objectives

Microsoft Advertising is one of the world’s leading advertising companies, constantly innovating so that customers can amplify their brand stories across audiences, channels and screens.

For the Cannes Lions 2014, the global meeting place for creative communications, we were asked to provide a high-impact presence for Microsoft Advertising.

Production Values

The production team began the planning process in January 2014. We started with the event theme, and after consultation with the client we proposed ‘Be in the moments that matter’. With client approval secured, we created all branding and collateral based around the theme.

Overall Effectiveness

The Microsoft Advertising Cannes Lions 2014 project significantly overachieved its key objectives.