The audience is a national sales team for a blockbuster drug that changes the lives of stroke patients. The key message for the team was simple: as a team, we have a small window to get our treatment to all patients who require it. The current prevailing treatment (warfarin) is outdated and involves major side effects. It needs to be challenged and with potential new competitors emerging, our time is now.
Combining the competitive world of pharmaceutical sales with the need to promote collaboration led us immediately to think about creating a game.
The final score created a genuine sense of achievement within the team, who understood that by working effectively together and reacting to external signals, they could deliver an outstanding performance. It also generated a fantastic energy in the room, reflected in the feedback from the day.