The film aims to demonstrate the risks and the consequences of ‘sexting’ to encourage children to think twice about their actions – and ultimately not to press ‘send’.
The brief was to focus on the consequences of sexting, both personal and legal, to warn the under-age viewers away from creating and sharing personal or explicit pictures/video.
This film was commissioned by South Wales Police to be shown to 11-15 year olds in Wales, within class lessons facilitated by community police officers.
Measures of Impact and Effectiveness
This video was launched recently. We have no metrics as yet but the film has already been featured on a BBC report in Wales.