To recruit more students to Plumpton College!
The film needed to be highly visual. A specific requirement was that it should be as effective without sound as with, allowing it to be used on a stand at recruitment fairs.
The aim in a nutshell: To make teenagers say ‘I want to go there!’
The college wanted to avoid a ‘traditional’ style of recruitment film which appeals to the parents of prospective students, instead they wanted a treatment that would appeal directly to the prospective students themselves. The target audience is 14-16 year olds.
Measures of Impact and Effectiveness
The client told us
“It was a pleasure to work with Liquid Productions and in the short space of time that we have had our film online we have had thousands of views and Facebook traffic.
The film captured all that we wanted within the College and we are sure that recruitment will benefit as a result.
The production company understood our need to focus on a film that would appeal to young people and we are very pleased with the result and we have already seen an increase in interest for our College courses.”