UEL has a bold aim to be the number # 1 university for sport in London. It’s already made startling progress towards that goal, climbing 51 places in the British University and Colleges Sport (BUCS) league table in the last two years.
To highlight its commitment to sport, UEL requested creation of a five-part film series covering the full range of its sporting offering.
This particular film was produced to highlight UEL’s High Performance Sport Programme, using the perspective of UEL student and Team GB sprinter Adam Gemili to do so.
The target audience of the film was prospective students.
The ultimate aim was that, once they’d watched the film, they would feel inspired to get in touch with UEL and express their interest in its courses and scholarship programmes.
Measures of Impact and Effectiveness
Since the launch of the film, UEL has experienced a 42% increase in applications to its Sports Scholarship programme.
The film has been seen more than 34,000 times on YouTube. There have been 684 visits to UEL’s High Performance sport page direct from the end of the film.
The film, and its companion pieces, were also the subject of praise from Mark Burey, UEL’s Head of Communications and Public Relations: “This was an ambitious project, but the final films work really well. They’re stylish, and capture the amazing, comprehensive sports offer that we have at UEL. It’s clear that the