Villeroy & Boch (V&B) were launching their new Direct Flush (DF) Subway 2.0 with an integrated marketing campaign during second half of 2014.
Part of this campaign was to devise a creative and surprising viral film about the DF toilet.
The film had to reflect the Villeroy & Boch brand – quality aesthetic and craftsmanship, and position itself in the world of the targeted consumer – successful middle class age 40+, mainly female.
The film needed to have the ability of reaching a broad, mainly European audience, so the use of language had to be kept to a minimum.
Measures of Impact and Effectiveness
Views of the film on YouTube have exceeded the 300K target and there has been a positive impact on product sales.