With a new CEO and a new management team, Shire wanted its 2014 corporate film to be conceived, photographed and edited in a way that captures what the company is all about: a focused, innovative, yet very human organisation that puts patients at the heart of everything. The tone had to be personal and honest, the look and feel authentic. Our new corporate film needed to communicate the company’s purpose and continued commitment to finding innovative solutions for patients’ unmet needs.
Aimed at both internal and external stakeholders, the film featured real patients and their families, and interviews with CEO Flemming Ornskov and his team. My Name is Jennifer was debuted at Shire’s senior leaders meeting in January 2014.
Measures of Impact and Effectiveness
The response from Shire’s senior leaders was overwhelmingly positive. The film was very successful in achieving its internal aim to remind employees why Shire works so hard. Externally, the film has helped others interested in the company better understand the moving and inspiring impact Shire has had on their patients. It was also published on the About Shire page of their website in April 2014 and by the year end had received an impressive 48,000 views.