In Hong Kong alone they have 7000 workers across 125 sites – a huge, diverse, tough, cynical audience with many nationalities and languages. MTR wanted to produce a film that shows how a serious accident affects not just the individual involved, but their family, and that the legacy of an accident is life-long. It isn’t just limited to emotional distress and trauma, but affects the family’s ability to manage financially, as they often lose their sole breadwinner and still have to meet costly hospital and care bills.
MTR are one of the leading transport and infrastructure investment companies in Hong Kong and China. In Hong Kong alone they have 7000 workers across 125 sites – a huge, diverse, tough, cynical audience with many nationalities and languages.
The film has been made widely available outside MTR as well. Because the workforce in Hong Kong is so transient there was a decision taken that to raise the level of care across the pool of potential workers the film would be shared with all relevant organizations. 300 DVDs were made available to contractors, stakeholders, unions, safety associations and government bodies.
Measures of Impact and Effectiveness
Our client when asked for proof of how the film met its objectives said that he “sees it on the faces of everyone who watches the film, their attentiveness throughout and their reaction at the end. Many showings have been met by a stunned silence and more than a few tears. People still talk about it days later.” A lot of the feedback has centered around the credibility of the scenarios portrayed and how viewers could empathize with the characters. MTR has confirmed that the film has worked brilliantly as a starting point for discussion.