Project Aims

A motivational “Welcome” film for the “D-day” of an international acquisition aligned with the campaign tagline “Building a Brighter Business Together” – aiming to lend a lively and warm face to a corporate take-over, using a concept that a global workforce of different cultures, ages and roles could relate to and engage with emotionally. Also to establish Huntsman values; indicate that each individual has valuable skills to contribute; represent the introduction of colour pigment; show that the company has grown in number, product range, and technical capabilities, and to motivate current and new workforce to build a “brighter” business together.

Intended Audience

A global workforce from different cultures, ages and roles, coming together as the result of an international acquisition. Also to be used for ongoing recruitment and induction internationally. We chose the ‘musical’ approach for this film because we felt it could appeal to a global audience, and engage people across languages and cultures.

Measures of Impact and Effectiveness

Over 2500 feedback forms were positively completed internationally, & many offices requested localized versions, after the launch/merger events took place.

Representative feedback:

” It really engaged people across the business and effectively crossed both language and cultural barriers.”

“The vibrancy, vitality and explosiveness…..created a very powerful statement for our business. It captured the message of the new business perfectly and the funky musical setting made a dramatic and compelling statement….. is a significantly new departure from our traditional communications….. the first time I saw it I wanted to cheer as it was so bold, different and impactful”