To create a ‘stand out,’ high-energy promotional film, designed to capture the imagination of teenagers and to recruit them to study at the college.
To be highly visual, and work without sound, enabling the film to be used effectively at recruitment fairs.
To make teenagers say ‘I want to go there!’
To deliver on a strict budget of under £15k, including all costs.
To avoid a ‘traditional’ style of film production that might be more attractive to parents, but that would ‘turn off’ a younger audience.
Measures of Impact and Effectiveness
The client told us
“It was a pleasure to work with Liquid Productions and in the short space of time that we have had our film online we have had thousands of views and Facebook traffic.
The film captured all that we wanted within the College and we are sure that recruitment will benefit as a result.
The production company understood our need to focus on a film that would appeal to young people and we are very pleased with the result and we have already seen an increase in interest for our College courses.”