The Christmas Starts with Christ campaign wanted to produce a film to rival the ‘feel good’ Christmas adverts released every year by the supermarket giants. By highlighting the emotional similarities between a modern day couple at home with their newborn and the biblical couple of the Christian nativity scene, the aim of our film was to frame family love as the central ‘feel good’ message behind the celebration of Christmas.
The film was targeted at the young, social-media-savvy Christian community with the belief that the content would be engaging enough for them to share it via their personal online networks and thus attract a secular audience. The client hoped that this secular audience would be challenged by the film and encouraged to think about what Christmas, and family love, means to them.
Measures of Impact and Effectiveness
Our concept for the film was picked up by national press, making the front page of the Daily Telegraph and the website of The Daily Mail on launch day. This, combined with a large amount of attention on social media, led to over 100,000 views in 24 hours with a very high click-through rate to the Christmas Starts with Christ campaign website. Statistics from national news websites hosting the film combined with the CSWC YouTube page indicate that the film has been watched over 400,000 times to date, with a national cinema run to commence in December 2015.