The projects aim was to teach all members of Network Rail on how to make an emergency call in a high pressure situation. The piece needed to draw on the re-construction as evidence of how it can go wrong if you do not stay calm and follow the protocol.
The piece also needed to highlight that being clear and precise in emergency communications is important, this is to educate the audience beyond work and show how it can be applied in their personal lives.
The primary audience was the frontline teams (track workers) and any track planners or trainers.
The secondary audience was office workers in Network Rail who needed to be educated in this protocol.
Both primary and secondary audiences can apply the methods of staying calm and clear in emergency communications outside of their working lives. This demonstrates Network Rail’s commitment to safety both in and out of work.
Measures of Impact and Effectiveness
Due to the success of this item featuring in a variety of Network Rail communication channels it has subsequently been sent to contractors within the rail industry. The piece has also been imbedded in a variety of training courses and is often used in refresher packages for anyone returning to work on the track.
To date this film has been watched by over 30,000 people in the rail industry.
The feedback and praise has been overwhelming, all members of the rail industry now see this as an important tool in keeping members of the track community safe.