Wolves approached us to create a powerful and emotional film which encapsulated what it means and feels like to be a fan of Wolverhampton Wanderers. The film needed to incorporate a poem written by Wolves fan Steven Power.
To fully realise the power and emotion of football fandom, we placed Steven, the poem’s author and narrator in a black studio where he delivered the reading. This was interspersed with players past and present, reading lines in Molineux and outside the famous ground. Footage from matches and the enthused crowd was also used to create a powerful and emotional film from start to finish.
Measures of Impact and Effectiveness
The film was initially shown at the Wolves end of season dinner before being hosted on the club’s official YouTube channel. Both Wolves and the club’s fans were touched by the film’s impact and emotional power. Covered by local news across the west midlands, the film’s central message, This is our Love, can now be seen as a banner, stretching the length of Molineux’s Stan Culis Stand.